Citizens Willing to Share Personal Data with Government in Exchange for Enhanced Customer Services, Accenture Survey Finds - Seite 2

However, only one in seven survey respondents (16%) have used virtual agents in their interactions with government agencies, and fewer than half of them said the agent was effective in meeting their needs (44%) and that they were satisfied with their experience (41%).

“Unfortunately, early investments in chatbots generally haven’t delivered the transformation that government agencies expected — often because agencies didn’t fully consider a citizen’s experience in engaging with a chatbot or what activities a chatbot is capable of undertaking to support the mission of the organization,” Darmon said. “That said, our research found that citizens support the use of advanced AI-enabled virtual agents by government agencies. Clearly, an opportunity exists for governments to use virtual agents to broaden their services and enhance customer experience.”

When asked about their service expectations from government, respondents most often cited ease of access to their personal information (74%), a quick response time to their queries (73%), increased visibility into the progression of their application through its administrative stages (64%) and to engage with knowledgeable (66%) and friendly (55%) customer service agents.

Country Comparisons

• Respondents from Singapore were the most likely to be satisfied with the government agencies they engaged with over the last year, with 54% of them citing satisfaction with their interactions, and respondents in Japan were the least likely to be satisfied with the quality of interaction they received, with only one in five (20%) citing satisfaction.
• The vast majority (88%) of respondents from Norway and Finland are willing to share their personally identifiable information with a government department in exchange for a more personalized customer service experience. Just over three-fourths (79%) of respondents from the U.S. felt the same.
• More than half (56%) of respondents in Finland were comfortable with their personal information being shared between government agencies if it would enhance customer service. This contrasts with just one-fifth (20%) of respondents from Japan.
• The respondents most likely to have interacted with virtual assistants during their government interactions were those in Finland, at 33%, whereas those in Japan were the least likely to have interacted with government-deployed virtual assistants, at just 4%.
• Respondents in Canada were the most likely to be positive about the use of virtual agents by government agencies, with 60% of them positive about such use, whereas those in Austria were the least likely to be positive about virtual agents (26%).
• Three out of five respondents (59%) in Australia who have used virtual agents in their interaction with the government were satisfied with the interaction. This contrasts with respondents from Norway, where just one in four respondents (24%) was satisfied with the experience.

Methodology