Frontier and Partners Launch SmartRadio Logo Programme

Cambride, England (ots/PRNewswire) - A new SmartRadio programme launches today
supported by consumer audio brands, retailers and technology providers.

The aim of the programme is to highlight the benefits of SmartRadio devices -
products that provide access to radio stations through analogue (FM), digital
(DAB+), and over the Internet (Wi-Fi). At the heart of this initiative is a new
SmartRadio logo which allows consumers to easily identify these devices.
Products need to support all three modes to use the logo.

The scheme is supported by several leading consumer electronic brands,
representing leading brands selling to European markets, including Blaupunkt,
Dual, Grundig, Hama, JVC Kenwood, Lemega, Lenco, Majority, Medion, Philips,
Pure, Roberts Radio, Ruark Audio, Sonoro, TechniSat, Teufel, TT Micro, high end
department store John Lewis & Partners, and radio technology provider, Frontier
Smart Technologies. More companies are in the process of signing up.

The programme will see participating brands displaying the SmartRadio logo on
consumer radio products, packaging and promotional material. Participating
brands will also work together to raise consumer awareness on the benefits of
SmartRadio products.

The consumer audio market has a range of product categories which can overlap,
creating confusion for consumers as to the difference between products marketed
as radios, smart speakers, internet radios or media streaming devices. Recent
consumer research commissioned by Digital Radio UK concluded that 87% of
consumers planning to purchase a radio would be likely to buy a radio that
combined FM, DAB and delivered services via the Internet. The most popular term
that would encourage a purchase when compared to other options was SmartRadio.

A SmartRadio provides a number of benefits to consumers:

- Radio stations are always available regardless of whether the radio station is
coming from the Internet, DAB or FM.
- Thousands of radio stations, local, regional, national, and international from
all around the world can be accessed.
- Internet connectivity also allows for an enhanced radio experience by adding
content such as Podcasts and on-demand music streaming. The current Covid-19
crisis has seen podcasts being spontaneously created to support vulnerable
groups self-isolating at home - all accessible via a SmartRadio
- Internet connectivity allows the products to receive over the air software
updates to keep them future proof

Frontier SmartRadio platforms are compliant with the SmartRadio logo program and