Consent Management Market Worth $765 Million by 2025 - Exclusive Report by MarketsandMarkets - Seite 2

Cloud deployment mode to hold a larger market size during the forecast period

Cloud-based software offered by consent management providers have the functionalities to manipulate data sets and re-organize them as required for different customers or when regulatory requirements change. The cloud deployment mode is the most preferred deployment mode for securing web and mobile applications and is used by most Small and Medium-sized Enterprises (SMEs) as it is easy to maintain and upgrade. The cloud deployment mode involves the storage of applications and software on remote servers and provide access through the internet. The cloud deployment mode is growing at a faster pace in the Consent Management Market. SMEs, in particular, have implemented the cloud deployment mode, as it enables them to focus on their core competencies, rather than investing their limited capital in security infrastructure.

North America to grow at a higher CAGR during the forecast period

North America is one of the largest contributors in the Consent Management Market, due to the existence of several data privacy laws in the region. Majority of the Consent Management Market share in the region is contributed by the US and Canada. The US does not have a central federal level privacy law but instead has several vertically-focused federal privacy laws, and a new generation of consumer-oriented privacy laws coming from the country. These laws protect the data on the US websites by taking consents from its customers to gain access to their personal data through cookies. The region has launched many data privacy laws while supporting user's consents about their personal data accessibility and usage. The California Consumer Privacy Act (CCPA) came into effect on January 1, 2020 and may affect how a website handles the personal information of the citizens of California.

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Major vendors operating in the Consent Management Market include OneTrust (OneTrust, LLC.), Quantcast, Cookiebot (Cybot A/S), iubenda (iubenda s.r.l), Trunomi (Trunomi Ltd.), TrustArc (TrustArc Inc.), Crownpeak (Crownpeak Technology, Inc.), Piwik PRO (Piwik PRO Sp. z o.o.), BigID (BigID, Inc.), CIVIC, SAP SE (SAP), Sourcepoint, HIPAAT (HIPAAT International Inc.), Didomi (DIDOMI), Osano (Osano, Inc.), Otonomo (Otonomo Technologies Ltd.) , PossibleNOW (PossibleNOW, Inc.), Verizon Media, Usercentrics (Usercentrics GmbH), Secure Privacy, and Rakuten Advertising (Rakuten, Inc.).