Voice Grocery Shopping

the New E-commerce Grocery Experience Launched by Carrefour and Google in France - Seite 2

Three key user features for users

Voice command: simply say "Ok Google, je veux faire les courses" (French for: “Ok Google, I want to go grocery shopping”) to start the experience on the Google Assistant and build a shopping list using natural language. Thanks to its advanced voice-recognition technology, the Google Assistant can handle generic words such as “fromage” (“cheese”), product names like “Comté 18 mois” (“Comté 18 months”) or brand names such as “Comté Carrefour bio” (“Carrefour Bio comté”).

Shared shopping list: at any time, the customer can share their list with people of their choosing, such as family members, who can add the items they want. If the customer wishes to remain the only user who can access the list, the optional "Voice Match" feature on the Google Assistant can be configured to respond only to that customer's voice.

Preferred product recognition: The Google Assistant converts the shopping list into a shopping cart proposing specific and personalized items that most closely reflect the customer’s preferences, either because they are known (the customer has already purchased the product at Carrefour) or because the Google Assistant deduces those preferences (based on the general purchasing habits of the customer at Carrefour if the customer already shops with Carrefour ex. preference for organic products, own-brand, etc. - as well as the best price available and the best sellers out of the 27,000 items available on Carrefour.fr). If the customer has never bought items from Carrefour before, the Google Assistant only takes into account the last two criteria to suggest items for their cart. The Google Assistant learns as people use it and improves its recommendations to continually provide better service. The customer is not required to accept the products recommended by the Google Assistant and can modify or delete items, or add new items to complete their cart.

Safeguarding users’ personal data

The user must associate their Google Account with their Carrefour Account for the shopping experience to work and for the user to be offered relevant product recommendations. When the user agrees to associate the two accounts, they also authorize Carrefour France to share the history of their purchases at Carrefour with Google.

If the customer already has a purchase history at Carrefour, Google will use it to recommend products. Otherwise, Google Assistant will initially base its recommendations on the best available prices and the best sellers on carrefour.fr.