Voice Grocery Shopping

the New E-commerce Grocery Experience Launched by Carrefour and Google in France

Regulatory News:

Carrefour (Paris:CA) and Google are launching today in France a new voice-based e-commerce grocery shopping experience within the framework of their strategic partnership signed in June 2018. As the first retailer in the world to offer its customers the new integrated voice shopping service on the Google Assistant, Carrefour continues to build on its multichannel offering. Based on a combination of advanced technologies, this innovative service simplifies and personalizes the grocery shopping experience while protecting the personal data of users.

An innovative new service that simplifies and personalizes the grocery shopping experience

As it accelerates in n the e-commerce market, Carrefour is expanding the range of services it offers customers by adding a new channel: voice. A technology already adopted by 46% of French people (source: CSA and Hadopi study, Voice Assistants and connected speakers, May 2019), this is a rapidly growing sector. The new voice-enabled grocery shopping service launched today with Google is based on the Google Assistant: a digital assistant available on smartphones and compatible smart speakers and connected screens.

Carrefour is the first retailer in the world to integrate with the Google Assistant’s voice-based shopping service, developed by both partners. This integration enabled a triple innovation:
- The Google Assistant allows the user to add items to their shopping list by voice using common words such as butter, milk and cheese. Because the Assistant is connected to Carrefour's e-commerce inventory, it is then able to convert that list into a cart of products available for sale on carrefour.fr;
- the conversion is customized, so the specific items added to the shopping cart by the Google Assistant reflect the user’s product preferences as closely as possible, while leaving the user free to delete, modify or add products as they wish;
- once the shopping cart is confirmed on the Google Assistant, the customer moves seamlessly to Carrefour's e-commerce site to finalize their order, confirm their slot and delivery method (drive, drive piéton or home delivery), pay and take advantage of their loyalty benefits.

Building on the technological integration between the two partners, Google and Carrefour, as well as advances in voice recognition and artificial intelligence, this new and constantly evolving service simplifies and customizes the e-commerce grocery shopping experience.