Voice Grocery Shopping

the New E-commerce Grocery Experience Launched by Carrefour and Google in France - Seite 3

The user can withdraw their consent at any time and disassociate their accounts. Carrefour will no longer share the customer’s purchase history with Google, and Google will delete any data transferred. This happens automatically if the voice-based grocery shopping experience is not used for 30 days.

Lastly, Carrefour, in accordance with the General Regulations on the Protection of Personal Data in France, provides users with a dedicated area where they can exercise their rights of access, rectification, blocking, erasure and objection, etc.

A digital campaign to support the launch

From 16 June, an advertising campaign created by the agency Marcel will appear on YouTube, display and social media. It will also appear on all Carrefour channels, including carrefour.fr, CRM, catalogues, and stores.

"The partnership developed with Google gives Carrefour a head start in terms of technology and customer experience. Carrefour is the first retailer in the world to integrate with the new voice-based grocery shopping experience on the Google Assistant. This innovation, developed with Google, will further accelerate the trajectory of e-commerce at Carrefour," explains Amélie Oudéa-Castéra, Carrefour Group's Executive Director of E-Commerce, Data and Digital Transformation.

"Google's core business is to provide information and technology that are helpful on a daily basis, and we are proud to have been able to offer an iconic retailer like Carrefour with the best of our technology and expertise to rethink and simplify the grocery shopping experience," says François Loviton, Director of Brands & Commerce, Google France.

About the Carrefour Group
With a multi-format network of some 12,300 stores in more than 30 countries, the Carrefour Group is one of the world's leading food retailers. Carrefour welcomes 105 million customers throughout the world and recorded revenue of €80.7 billion in 2019. It has more than 320,000 employees who help to make Carrefour the world leader in the food transition for everyone, providing everybody with access to high-quality, affordable food every day, no matter where they are.

For more information, visit www.carrefour.com, or find us on Twitter (@GroupeCarrefour) and LinkedIn (Carrefour).

View source version on businesswire.com: https://www.businesswire.com/news/home/20200616005452/en/