The Alkaline Water Company Adds Direct-Store-Deliver (DSD) Distributor, Mahaska to Expand Midwest Footprint

• Mahaska is a Direct-Store-Delivery (DSD) provider, serving over 5,000 customers, which include supermarkets and convenience stores in Iowa, South Dakota, Nebraska, and Kansas.
• The DSD will initially carry the entire beverage line, which also includes A88 flavor-infused water. 

SCOTTSDALE, Ariz., Aug. 12, 2020 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88, A88 Infused, and A88CBD, respectively. Today, the Company announces that The Alkaline Water Company’s entire line of beverage offerings, including flavored waters, will be carried by Mahaska, a leading Direct-Store-Deliver (DSD) provider in some of the major markets in the Midwest.

“We are excited to announce the addition of Mahaska to our growing list of channel partners. As a best in class provider, the partnership opens an important regional market for us in our pursuit to be a national lifestyle brand across all major retail channels. In addition to their strong presence in the supermarket and convenience store channel, Mahaska also serves an extensive network of vending providers and micro-markets, which could eventually open an exciting new growth market for us. This ties nicely with our major growth initiative of penetrating the hospitality space during our current fiscal year. With our superior taste profile and increasing consumer demand for healthier and eco-friendly options, we believe our brands will be a hit with their customers,” stated Richard Wright, President and CEO of The Alkaline Water Company.

Mahaska is a 7th generation family-owned food and beverage distribution company that has been around for more than 125 years. They offer a wide array of proprietary/partner brands, products, services, and distribution in Iowa, Kansas, Nebraska, as well as parts of Illinois, Missouri, and South Dakota. Mahaska serves a broad group of clients with Hy-Vee as a prominent name in the grocery channel and Bucky’s, Casey’s, Kum and Go, and Chubby’s in the convenience store channel.

The Alkaline Water Company

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label ‘Clean Beverage.’ Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique all-natural flavors, with new flavors coming soon. Additionally, in 2020, the Company launched A88 Infused Beverage Division Inc., which includes the Company’s CBD water and flavor-infused water. For the Company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the Company’s lab-tested full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp beverage shots, powder packs, oil tinctures, capsules, and gummies.