Assure Holdings Appoints Gary Bennett as Vice President of Revenue

Mariah Woods Named Director of Onboarding and Customer Relations

DENVER, Aug. 14, 2020 (GLOBE NEWSWIRE) -- Assure Holdings Corp. (the “Company” or “Assure”) (TSXV: IOM; OTCQB: ARHH), a provider of intraoperative neuromonitoring services (“IONM”), has appointed Gary Bennett to the newly created position of vice president of revenue.

Bennett will be a key member of Assure’s leadership and sales team and will be responsible for planning, scaling, directing and evaluating revenue opportunities. His responsibilities include developing strategies to maximize revenue from all sources and building a platform for selling to hospitals directly as an outsourced provider of IONM services. In addition, Bennett will manage the sales team and implement strategies that ensure revenue and cash collection expectations are met.

“Gary’s 30 years of experience in sales management, medical device sales, marketing and physician training make him an incredible asset in developing and executing strategic revenue initiatives to drive Assure’s growth. His primary objectives will include scaling our platform through continued organic growth, driving our offering for selling to hospitals directly and rolling out our digital marketing programs aimed at distributors, surgeons and medical facility sourcing and procurement leaders,” said John A. Farlinger, Assure’s executive chairman and CEO. “Gary has a track record of delivering excellent results from the sales teams he mentors and has demonstrated expertise in strategic planning, marketing development, forecasting and attainment. These skills are a great fit for our Company as we enter our next phase of development.”

On his appointment, Bennett commented, “As a healthcare veteran, I believe Assure is well positioned to be a ‘change agent’ behind a meaningful transformation in the IONM industry. The Company’s expanding market presence and strong reputation, coupled with its substantial growth potential, made joining the organization an easy decision.”

With an emphasis on selling and negotiating clinical and economic solutions with C-suite executives, Bennett was a consistently top performer that drove results at Johnson & Johnson, MD DataDirect and Boston Scientific. Before joining Assure, Bennett spent 20 years with Johnson & Johnson where he held a number of sales, marketing, training and division management roles within the company’s Neurovascular and Cardiology groups. In addition, Bennett served as the director of sales for MD DataDirect and started his career with Boston Scientific serving various roles in the company’s sales and physician training departments.