Macy’s and Make-A-Wish Invite Customers to Send Letters and Deliver Wishes as Part of 13th Annual Believe Campaign - Seite 2

Wishes granted through Macy’s Believe campaign deliver hope and joy to wish kids and their families when they need it most. The impact of a wish forever transforms the lives of Make-A-Wish children battling critical illnesses and provides hope and strength needed to fight harder and look forward to tomorrow. This year, Macy’s will help grant wishes across the country, including these during the Believe campaign.

• Austin, TX – 6-year-old Elizabeth, diagnosed with leukemia, wishes “to design a dress”
• Seattle, WA – 14-year-old Harry, diagnosed with lymphoma, wishes “to give care packages to cancer patients at Seattle Children’s Hospital”
• Brooklyn, NY – 5-year-old Kennise, diagnosed with leukemia, wishes “to stay in a castle”

Elizabeth’s Dress

This year’s campaign features 6-year-old Elizabeth, a Make-A-Wish child diagnosed with leukemia, whose wish to design a dress is coming true. Thanks to the style experts at Macy’s Fashion Office and I.N.C. International Concepts, only at Macy’s, Elizabeth had the opportunity to design a colorful floral maxi dress. Elizabeth’s exclusive design is now available online at macys.com and will be available at 12 Macy’s stores this November. In the spirit of giving back this holiday season, 20 percent of the purchase price of Elizabeth’s dress (through Dec. 31) will benefit Make-A-Wish.

Product images, photos of Elizabeth’s Macy’s Fashion Office experience and video footage of Elizabeth and family unboxing her dress design for the first time is available here.

National Believe Week

New this year, National Believe Day will be expanded to National Believe Week and will provide customers the opportunity to double their donations ($2 per letter, up to an additional $1 million) for a full week from Sunday, Nov. 29 through Saturday, Dec. 5. In celebration, Macy’s stores, Make-A-Wish chapters and community partners across the country will host digital letter parties and encourage letter drop offs through Macy’s Curbside Pickup for enhanced safety.

Teacher & Parent Toolkit

Macy’s Believe Teacher & Parent Engagement Toolkit provides resources and lesson plans for teachers and parents to easily execute within the new environment of virtual learning. These educational materials, created in partnership with The Learning Experience, include letter writing guides, holiday activities and more offering fun and unique ways for children to learn the importance of giving back to those in need.