Influencer Marketing and Digital Advertising Continue to Overtake Traditional Media - Seite 2

The revenue growth adds to an already successful nine months. In November, BBTV reported its Q3 2020 financial results with record quarterly revenues of CA$120.7 million, a 31% increase YoY. According to the release, the increase was driven by growth in views, which jumped 18% to 121.2 billion in Q3, and improved ad revenues. During the third quarter, BBTV also raised CA$172.4 million in proceeds, offering additional cash to execute on the company's growth strategies.

BBTV believes the fourth quarter of 2020 to be its strongest to date and expects to see that upward trend continuing into 2021 as it continues to grow its partnerships and reach.

Digital Advertising and Influencer Marketing See Growth Despite Health Crisis

When the health crisis began this spring, market watchers expected to see a large decline in overall ad spend in the US as businesses slashed their marketing budgets to preserve capital at the height of the outbreak. Luckily, the industry experienced a rapid turnaround in the third quarter, buoyed by digital advertising. The COVID-19 pandemic may have been the last nail in the coffin for traditional media; however, connected TV advertising is estimated to grow 19% YoY, while digital ad spend could rise by 6% in 2020.

AcuityAds Holdings Inc. (TSX:AT) (OTCQX:ACUIF) is another digital media tech company that posted gains in the third quarter. AcuityAds reported Q3 revenue of $26.1 million, which is a modest 3% increase YoY but an encouraging 33% jump from Q2. The company also increased its gross margin to 52% from 48% YoY and increased its adjusted EBITDA by 150%.

Global marketing technology company The Trade Desk Inc (NASDAQ:TTD) has also been faring well this year. Trade Desk took a hit in Q2 along with several other digital advertisers; however, the company has since come back with a bang. In Q3 2020, The Trade Desk reported revenue of $216 million, a 31% increase YoY, and an adjusted EBITDA of US$77 million.

ViacomCBS Inc. (NASDAQ:VIAC), reported in third-quarter earnings that video ad revenues have more than doubled for Pluto TV, which ViacomCBS acquired nearly two years ago. Pluto TV now has 36 million users worldwide, and it appears the company will continue to increase video-advertising revenues as a product of the growth of the ad-supported streaming service as it has announced deals with Sony for Pluto TV distribution on the Sony Playstation platform and LG smart televisions.