Vungle Acquires GameRefinery, a Leading SaaS Mobile Gaming Analytics Company

San Francisco (ots/PRNewswire) - Acquisition brings further innovation to
Vungle's mobile performance advertising platform by offering contextual
targeting and creative intelligence features

Vungle ( https://www.vungle.com/ ), a leading mobile performance advertising
platform, announced today the acquisition of GameRefinery, an industry-leading
SaaS mobile gaming analytics company headquartered in Finland. GameRefinery's
Game Intelligence platform provides developers with retention and monetization
insights through its cloud-based developer tools for world-class studios such as
Zynga, King, Rovio, Ubisoft and more. The company's deep contextual data sets
across 160,000+ gaming apps bring unique and innovative targeting capabilities
to Vungle's platform, helping advertisers deliver contextually relevant
campaigns and increase user acquisition performance in today's privacy-focused,
post-IDFA landscape.

GameRefinery also brings image recognition and creative tagging capabilities
that will be leveraged by Vungle Creative Labs
(https://vungle.com/creative-labs/) (VCL). Combining VCL's extensive experience
in cutting-edge creative and UA, with granular reporting on visual elements
including styles and genre fit, provide industry-leading performance
recommendations for its biggest customers.

"Together, Vungle, GameRefinery, and Algolift offer the only platform that
speaks to game and product teams in the development process, marketing, UA, and
growth teams in the scaling stage, and data teams when measuring and refining
outcomes," said Jeremy Bondy, CEO of Vungle. "We are excited to welcome a
remarkable GameRefinery team to the Vungle family and have never been stronger
in our position as the trusted guide for developers."

"At GameRefinery, we are very proud to have built a differentiated mobile game
analytics platform to help our clients excel at game development, creative
performance, and targeting," said Markus Råmark, Co-founder and CEO of
GameRefinery. "We couldn't be more excited to join Vungle's team with our shared
vision of building leading-edge game analytics and proprietary creative
intelligence to help game developers design, advertise, and monetize their
mobile games."

"The combined offering will enable Vungle to touch our advertisers across
multiple areas of our platform with deeper creative analysis and insights,
contextual targeting recommendations, and reporting," said Martin Price, Vice
President of Product at Vungle. "Given the privacy-related changes to iOS 14 and
the industry at large, it is more important now than ever to find inventive ways
of understanding the context of an ad placement and driving better creative