Nightfood Completes Initial Production With Updated Pack Design, Retail Testing Underway With National Hotel Partner

Tarrytown, NY, March 03, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Nightfood, Inc. (OTCQB: NGTF), the better-for-you snack company targeting the $50 billion Americans spend annually on nighttime snacks, today announced it has completed production of all nine Nightfood flavors in newly updated packaging, and that the Nightfood brand has begun a retail test with a leading hotel chain.

The updated Nightfood packaging features a bold, deep blue background for stronger shelf-presence and a front panel that is now singularly focused on communicating the brand’s unique point of differentiation and key consumer benefit:  Nightfood’s “sleep-friendly” nutritional profile.  

Approximately 100,000 pints were produced during this most recent production run.  Additional production runs have been scheduled for both March and April.  The new packaging has already begun shipping to supermarkets and wholesale distribution partners.  

In addition, Nightfood pints have been shipped to select locations of a national hotel chain that is conducting a test of Nightfood ice cream for possible national rollout in their hotel lobby stores.  The test is expected to complete during the second quarter of 2021.

“Before the virus changed everything, we publicly declared this kind of corporate-level hotel test to be a very high Nightfood priority,” commented Nightfood CEO Sean Folkson.  “I believe any hotel selling ice cream should be selling Nightfood…they have an obligation to offer their guests healthier options that are more sleep-friendly. Nightfood was selling well in the hotel locations we landed pre-COVID, so we’re confidently anticipating a successful test.  The hotel lobby store is the perfect environment for our new packaging, with its strong functional focus on better nighttime snacking, and our sleep-friendly formulation and ingredients.”

When COVID interrupted their hotel initiative approximately 12 months ago, Nightfood had secured distribution in an isolated handful of hotel locations spread across chains such as Fairfield Inn & Suites (Marriott), Staybridge Suites (InterContinental Hotels Group), and Residence Inn (Marriott).

Nightfood Management points out that, while hotel revenues are down significantly from pre-COVID metrics, hotel occupancy rates surprisingly have only fallen by about 30%, and are expected to rebound substantially this year.

“Ice cream has become a top-seller in lobby shops as more locations continue to add freezers,” added Nightfood COO Jenny Mitchell.  “Unlike supermarkets where we battle for attention daily with literally hundreds of other SKUs, the hotel environment typically has no more than two or three ice cream brand offerings, making it much easier for Nightfood to capture consumer purchase consideration and sales.”