Lord Jones Debuts “A Higher Order”

Lord Jones is proud to unveil its first-ever brand campaign and new website

TORONTO and LOS ANGELES, April 21, 2021 (GLOBE NEWSWIRE) -- Cronos Group Inc. (NASDAQ: CRON) (TSX: CRON) (“Cronos Group” or the “Company”) is pleased to reveal a new transformative marketing campaign of its prestige Lord Jones brand. Adding another milestone to its legacy as a “brand of firsts,” Lord Jones, maker of the world’s finest hemp-derived CBD infused products, today announced its first brand campaign for the U.S. market, entitled “A Higher Order.” 

For the first time in the brand’s history, Lord Jones will launch its new creative with market activations throughout the year, which will include out-of-home advertising and television spots. The campaign will highlight new Lord Jones creative assets, which gives the brand’s adult consumers a glimpse into its magical world with a stunning series of ads and two unique films.  

“Our dream to give consumers access to this unique world has become a reality with our first-ever campaign. Lord Jones has always been a leader in the CBD space and this new campaign reflects the evolution and maturity of the brand paired with our goal to bring these incredible products to a wider audience,” said Summer Frein, General Manager, USA, Cronos Group. “The surreal, imaginative beauty of the work encourages curiosity and exploration. The Lord Jones best-in-class product experience is a transformative one, that allows consumers to elevate any ordinary experience into a beautiful ritual, which is palpable in the creative.”  

The campaign, “A Higher Order,” lets viewers escape to the highly curated portals within the Lord Jones world – a world where wellness becomes a moment of self-reverence that can be coveted every day. The campaign imagery was inspired by elements of the iconic Lord Jones crest, referencing the brand’s roots in California’s Laurel Canyon, which is rich with artistic and musical history. Within the world, personal wellness transforms from routine to ritual.