LPL Financial Welcomes Financial Advisor Dennis P. Durocher

The Wisconsin-based advisor joins Linsco by LPL

CHARLOTTE, N.C., April 26, 2021 (GLOBE NEWSWIRE) -- LPL Financial LLC (Nasdaq:LPLA) today announced that financial advisor Dennis P. Durocher CFP has joined LPL, affiliating with Linsco by LPL Financial, the firm’s employee advisor model. Durocher reported having served nearly $90 million in advisory, brokerage and retirement plan assets*. He joins LPL from Wells Fargo Advisors.

A financial advisor for three decades, Durocher was seeking more control over his practice and his client relationships. He said, “I didn’t want to run business operations. I just wanted to help my clients. When I learned about this model, I couldn’t believe it. I’m able to be an employee with instant health and wellness benefits, and I also have the freedom to take care of my clients on my own terms.”

Durocher provides personalized financial advice and comprehensive investment management services, including retirement planning, retirement income distribution, education planning, wealth transfer and insurance services. Prior to launching his career as an advisor, Durocher served in the U.S. Navy as a Naval Flight Officer from 1986 to 1994, attaining the rank of Lieutenant Commander and receiving a Presidential Unit Citation and Navy Achievement Medal.

Stability and support at LPL Financial
With LPL’s Linsco employee advisor model, Durocher is afforded the stability and support that comes with being an employee of a leading partner to financial advisors. And unlike any other model in the marketplace, LPL employee advisors retain ownership of their client relationships, have brand autonomy, and are empowered to build a practice they believe can be most effective supporting their clients.

Durocher chose to brand his practice, Innovate Financial by LPL Financial. True to his practice’s namesake, Durocher’s day-to-day will look a bit different than that of other employee advisors. That’s because Durocher chose to work full-time from his home in Menasha, Wis. “Over the past year, I really enjoyed working out of my house and found it brings many efficiencies and conveniences,” he said, noting that before 2020, his client interactions were most often via phone, email or at their home. “By joining LPL, I can work the way I have been, but with greater flexibility and innovative technology solutions. Advisor-focused software provided by LPL helps me maintain virtual connectivity with my clients, and having a client service associate that is fully-trained in LPL’s systems and procedures has helped make for a seamless transition.”