Coronavirus Forces Companies to Embrace Adtech and Martech; Sector Booms - Seite 5

The Trade Desk (TSX: TTD) (NASDAQ: TTD) is a technology company that empowers buyers of advertising, while also championing the next-generation tech to phase out reliance on cookies. In addition to its comprehensive portfolio of products for self-service digital ad campaigns for publishing partners and enterprise APIs, the Trade Desk is always on the leading edge of market research. For instance, studies this year by TTD showed the rapid acceleration of American cord-cutting, celebraters of Ramadan in Indonesia will be shopping and eating from home this year, and 81% of Australians don't feel in control of their online personal data.

Acuity Ads Holdings Inc. (TSX: AT) provides marketers a one-stop solution for omnichannel digital advertising. Its journey automation technology, illumin(TM), offers planning, buying and real-time intelligence from one platform, an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners. Acuity recently teamed up with the Interactive Advertising Bureau, a move that got the illumin brand front and center for the more than 650 leading media companies, brands and technology firms that are IAB members.

Kubient (NASDAQ: KBNT) is on a mission to transform the digital advertising industry to audience-based marketing via its next generation cloud-based infrastructure that enables efficient marketplace liquidity for buyers and sellers of digital advertising. Kubient went public in August in an upsized IPO selling 2.5 million shares at $5 each. Shortly after, the company said it engaged investment bank Lake Street Capital Markets to cull the adtech ecosystem for strategic investments or potential M&A options to grow its footprint.

In more than one way, COVID-19 blindsided the world. One result is an idiosyncratic market moment in which small tech firms were on a level playing field with much bigger ad companies, establishing their brands in a hurry and landing global corporations as clients. These are now true growth stocks instead of speculative plays. What happens next may be equally interesting as these smaller companies now have a foothold that incumbents have to figure out how to compete with.

For more information about DGTL Holdings Inc. (TSX.V: DGTL) (OTCQB: DGTHF), please visit DGTL Holdings Inc.

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