MarTech Startup Affable.ai Raises USD 2M to Boost the Adoption of its Influencer Marketing Platform

Investors: Prime Venture Partners, Decacorn Capital, SGInnovate

BENGALURU, India and SINGAPORE, May 18, 2021 /PRNewswire/ -- Singapore-based Martech startup, Affable.ai has raised USD Two Million from Prime Venture Partners, Decacorn Capital & SGInnovate. Affable's AI-driven, Self-service SaaS platform helps brands and agencies run high impact influencer marketing campaigns. Affable brings transparency and analytics to influencer marketing and is being used by over 45 top brands and agencies including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications. The company tracks more than Three Million Influencers across Instagram, Facebook, YouTube, and TikTok. With the fresh funding, Affable plans to expand into international markets such as the U.S.

Affable was founded by Nisarg Shah and Swayam Narain in 2017 as part of the Entrepreneur First cohort. The end-to-end Influencer Marketing Platform allows brands and agencies to streamline their influencer strategies throughout the planning, discovery, activation, and reporting phases. Affable uses advanced machine learning and big data analytics to help brands find influencers, manage and measure campaign performance. With the influencer marketing process being extremely manual, time-consuming and completely based on guesswork, Affable provides brands with data-driven insights and analytics to help streamline their micro-influencer marketing process. 

A global rise in digital consumption continues to propel influencer marketing campaigns among brands across all sectors. Being a mobile-first region along with its youthful demography and growing popularity of social platforms, Southeast Asia has become an ideal ground for influencer marketing to flourish and the market is estimated to reach $2.59 billion by 2024. Globally, the industry is very bullish and is pegged to reach $15 billion by next year. A primary reason for this growth is largely attributed to the large numbers of internet users and majority of them using smartphones. Furthermore, the COVID-19 pandemic has sped up the influencer marketing wave across the world. Cooped up at home, users are spending more time on social networking, gaming, and watching OTT content. The huge amounts of time spent online has prompted brands to work more with social media influencers on platforms such as YouTube, Facebook, and Instagram to connect with their consumers. Subsequently, Micro-influencers/ Micro-celebrities can drive a much higher reach at a much lower cost.