MarTech Startup Affable.ai Raises USD 2M to Boost the Adoption of its Influencer Marketing Platform - Seite 2

However, with up to 6X ROI on micro-influencer marketing budgets, brands are still struggling to find relevant influencers and measure their effectiveness. Traditionally, the influencer marketing process involves finding influencers, vetting audience quality, tracking & measuring results manually. Affable has not only made this process automated but also intelligent by building proprietary algorithms around its data infrastructure where it uses advanced ML and image processing models for an accurate influencer-brand mapping and measuring campaign ROIs. The platform detects fake followers, discovers follower interests and classifies social media users based on brands, fan pages etc. Affable indexes all the social media users and identifies potential influencers that a brand could work with. Using Affable, marketers can find influencers, manage them campaign-wise, and measure post-campaign analytics such as engagement from in-target audience, influencer success(as a group and individually), measure the overall effectiveness of the campaign, as well as measure clicks and sales.

Including the current funding round, Affable has raised USD 2.8M from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First and strategic angel investors. Headquartered in Singapore, the startup has 20 employees working remotely across different geographies.

Supporting Quotes

Nisarg Shah, CEO and Co-founder, Affable.ai

"We see a huge opportunity in working with brands to enable the much needed, data-driven influencer marketing campaigns. The industry-leading brands and agencies we work with reinforce our belief in the need for analytics to streamline the micro-influencer marketing process. Prime brings a depth of experience in scaling global SaaS companies, operational expertise, as well as a strong network that we can leverage during our growth phase and we are very excited to partner with them. At the same time, participation from our existing investors is a great endorsement for us."

Shripati Acharya, Managing Partner, Prime Venture Partners

"Data-driven analytics is the need of the hour in the influencer marketing ecosystem which is a new and upcoming marketing channel and has picked up steam in the last 3-5 years. We believe that Influencer marketing will become a mainstream marketing channel for brands with a significant budget allocation. Affable's tech differentiation will transform the way brands and agencies interact with micro-influencers and celebrities, ensuring they get maximum RoI from their marketing campaigns. We are excited by the demand and the potential for this service and are delighted to back founders who are extremely passionate and have deep expertise in this field."