Loop Insights Enters $225B CPG Retail Market With Successful Integration With The Coupon Bureau to Deliver Verified Universal Digital Coupons Through Loop’s Wallet Pass Platform
Power Of Loop’s Real-Time Data Capabilities and Digital Wallet pass solution paired with The Coupon Bureau’s new universal digital 8112 coupons set to revolutionize the Coupon industry and improve the retailer, CPG Brand, and customer experience
VANCOUVER, British Columbia., May 18, 2021 (GLOBE NEWSWIRE) -- Loop Insights Inc. (TSX.V: MTRX) (RACMF:OTCQB) (the "Company" or "Loop"), a global leader in providing real-time data analytics
through artificial intelligence to drive customer activation and engagement, is pleased to announce that they have completed the integration of the Loop Wallet pass platform and The Coupon Bureau’s
new Universal Digital Coupon standard. The Coupon Bureau (TCB), is a non-profit data exchange helping Retailers and Brands to utilize their new Universal Digital Coupon standard to improve
the customer coupon redemption experience and reduce fraud. Coupon fraud is a serious concern for Consumer Packaged Goods (CPG) brands, with Trend Micro estimating that over $300-600m is lost by these brands each year due to fraud.
When TCB Digital 8112 Coupons are delivered through Loop’s Wallet pass platform, this will enable users to finally be able to use their mobile phones to redeem coupons in a truly contactless and secure way. Customers will not have to download and install a separate app to redeem their coupons, they can simply redeem them directly through their mobile phone using Loop’s Wallet pass platform which leverages the native wallet that is already built into every iOS and Android smartphone globally.
Just as importantly, Loop will be able to generate significant revenue from this integration. There are revenue models that take into account revenue per active coupon, per impression, per redemption as well as earning revenue from each participating retailer or CPG and quarterly and annual licenses for access to insights and analytics.
Loop Insights CEO Rob Anson states: "As was highlighted in the recent announcement of Loop's strategic alliance with NielsenIQ, Loop brings the power of personalization at scale and powers "the last inch" in the purchase process in-store, which provides the CPG Brands with real time campaign performance and attribution metrics that don't exist in today’s market. Combined with NielsenIQ, who works with some of the top global CPG brands and retailers, this integration with TCB will continue Loop's disruption of the retail sector and position Loop to continue accelerated growth and market disruption. When we look back at the end of 2021, this TCB and Loop integration will be appreciated as a true game-changer for Loop in terms of industry exposure and most importantly its path to revenue.”