Companies Kick Off Veganuary With New Food and Tech Offerings for Growing Market

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NEW YORK, Jan. 20, 2022 /PRNewswire/ -- For the first time in history, there's now a monthly health cause wrapped around veganism called Veganuary, which started in January 2021. A record number of people, including meat-eaters, participated in this challenge to experiment with animal-free diets against the pandemic. Even fast-food restaurants like Burger King and Pizza Hut are continuing to add new plant-based offerings to a market poised to reach $162 billion within the next decade. At the same time, plant-based companies like Plantable Health Inc. (NEO:PLBL), Beyond Meat (NASDAQ:BYND), Yum! Brands (NYSE:YUM), Tattooed Chef, Inc. (NASDAQ:TTCF), and Sprouts Farmers Market, Inc. (NASDAQ:SFM) are focused on expanding their reach and launching digital services for the growing vegan food market.

Plantable Health Inc. (NEO:PLBL) began trading on the NEO exchange under the symbol PLBL, two weeks after completing its IPO. From the IPO, the company generated gross proceeds of C$4.5 million, which will be used to support present and future clinical trials, technology development, sales and marketing, and scaling the business.

Plantable Health is a New York-based company that was founded by Dr. Nadja Pinnavaia, a former managing director at Goldman Sachs for 12 years. Plantable Health a clinically supported dietary intervention company focused on health and wellness aims to make healthy eating effortless, through long-term behaviour change. The company achieves its mission by delivering customers with nutrient-rich, plant-based, chef-prepared meals, one-on-one personalized coaching support, and education resources to reset dietary habits, restoring good health and optimizing well-being.

The listing on NEO exchange marks a significant milestone for the company, which according to the president and CEO of NEO, Jos Schmitt is the exchange's "first female-led issuer" and the "first public listing at the intersection of the food and healthcare sectors."

Commenting about the listing, Nadja Pinnavaia, CEO of Plantable said, "Our debut on the NEO Exchange is a significant milestone for our company as we look to leverage the capital markets to fuel our growth with the support of a Tier 1 exchange. We are on a mission to transform the health of a world that is addicted to processed food and give people the tools that will revolutionize healthcare."