IPG Mediabrands Appoints Dimitri Maex Global CEO of Initiative, and Jarrod Martin Global CEO of Reprise Digital

IPG Mediabrands named performance marketing expert Dimitri Maex as Global CEO of Initiative, its full-service global brand, and appointed Jarrod Martin, an experienced data and analytics leader, as Global CEO of Reprise Digital, the Mediabrands digital marketing and e-commerce specialist agency.

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Jarrod Martin, Global CEO of Reprise Digital; Dimitri Maex, Global CEO of Initiative. (Photo: Business Wire)

Martin is assuming the top spot at Reprise from Maex, who had been Reprise’s Global CEO since 2019, while Martin was previously Global Chief Operating Officer at Initiative. The two executives share a background as longtime Mediabrands leaders with a depth of expertise in data- and performance-marketing capabilities at Mediabrands:

“In Dimitri, we have a seasoned global leader who has turned Reprise into a performance marketing powerhouse, and he will bring that experience to Initiative to enhance its already powerful product in the marketplace benefiting clients and teams alike,” said Daryl Lee, Global CEO of Mediabrands. “Jarrod will be equally transformative as he applies his AI and analytics expertise to accelerate the depth and power of our precision digital and e-commerce solutions.”

Lee continued: “Plus, what is more satisfying than promoting next generation leaders from within. Both Dimitri and Jarrod exemplify Mediabrands’ deep bench of talent who were born and raised in a data-rich world.”

Under Maex’s leadership at Reprise, the specialist agency has grown substantially by simplifying capabilities and integrating around clients. Maex merged the search and social departments into integrated performance marketing teams dedicated to clients and aligned to the core global brands of Initiative and UM. He launched Reprise Commerce and grew that practice into a leading global capability with a full suite of solutions for global clients. He scaled the performance marketing content capabilities of Reprise by building out key hubs around the world.

“Performance marketing is no longer a subset of a marketing strategy, it needs to be the core of any integrated marketing strategy,” said Maex. “I am excited to be asked to lead Initiative, an industry leader in media craft and cultural creativity, through its next chapter as we look to enhance the performance of all media. And I look forward to working closely with Jarrod as we build integrated teams for our clients.”