IPG Mediabrands Appoints Dimitri Maex Global CEO of Initiative, and Jarrod Martin Global CEO of Reprise Digital - Seite 2

Over the last five years at Initiative, Martin turned his passion for data and insights into a competitive advantage for the award-winning global agency. He has been a champion of building new service models for clients across core data functions of digital reporting, analytics, and optimization. Martin’s career at Mediabrands began in 2013 where he started a specialist analytics unit in Australia, later moving to New York, becoming Global President of Mediabrands Insights before joining Initiative.

“I am absolutely thrilled to be joining Reprise,” said Martin. “During my time at Initiative, I frequently collaborated with my colleagues there as we built out Initiative’s suite of analytic services, so it is incredibly gratifying to now work with them from the inside to accelerate the shift to more AI-driven solutions for our clients.”

It’s not the first time Maex and Martin crossed paths as they both worked at OgilvyOne in London 20 years ago, a time they call the “go-go years”.

Earlier this week, it was announced that Maex would become Global CEO at Initiative, succeeding Amy Armstrong, who is leaving Initiative to join one of the agency’s long-standing clients, Amazon. Armstrong, whose 25-year career at IPG included five years in top leadership roles at Initiative, will become Director of Global Client Development at Amazon Ads.

About Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: and be sure to follow us on LinkedIn, Twitter or Instagram.