SpartanNash Hosts Its Largest-Ever Expo for Independent Grocery Customers
Food solutions company SpartanNash (the “Company”) (Nasdaq: SPTN) hosted more than 1,500 food and grocery suppliers and independent retail customers this week for the 2022 Fall Expo at the DeVos Place Convention Center in Grand Rapids, Mich. The “Delivering Seasonal Values” themed event created a platform for independent grocery customers (“customers”), CPG-brand representatives and SpartanNash leaders to share upcoming trends; discuss critical industry topics including inflation; and work collaboratively to find innovative solutions to mitigate rising food prices and help pass cost savings on to shoppers at retailers across its network.
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SpartanNash Hosts Its Largest-Ever Expo for Independent Grocery Customers (Photo: Business Wire)
The event was the first customer interaction of this scale since the onset of the COVID-19 pandemic. Attendees participated in several educational sessions, including supercharging marketing efforts, specialty and variety merchandising, shopper expectations, promotional planning, prevention of severe incidents in the workplace and crisis response.
Customers were also connected with hundreds of deals and promotions at Expo booths and auctions, discovering new products offered by both national CPG brands, specialty suppliers and SpartanNash’s refreshed OwnBrands, which provide shoppers with great value on their favorite items at lower price points. Prior to the Expo starting, independent retail customers were able to attend a model store event at local SpartanNash-owned Family Fare and D&W Fresh Market stores, allowing them to see and experience cutting-edge merchandising and marketing efforts to take back to their own stores.
As both a food retailer and distributor, SpartanNash is uniquely positioned to support independent retail customers that rely on its robust coast-to-coast Supply Chain. As an added benefit of being a SpartanNash customer, the Expo included deals that customers will leverage to attract business and entice shoppers to shop more, buy more and save more in their stores. The Company continues to evolve its customer offerings by creating solutions, leveraging insights from its own retail operations, and sharing best practices to further equip its customers with the tools and capabilities they desire to grow their businesses.