DGAP-News

The Streaming Stocks Capitalizing on the Gaming Boom

DGAP-News: QYOU Media The Streaming Stocks Capitalizing on the Gaming Boom 17.08.2022 / 17:00 CET/CEST The issuer is solely responsible for the content of this announcement. ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF).

QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns.

Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth.

Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX.

The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people.

India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income.

The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking

viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more.

The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers.

QYOU’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7.