Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products

Perfect Corp. (NYSE: PERF), the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, today announces that it has extended the partnership with the leading beauty brand Avon, to launch a virtual try-on (VTO) online shopping experience in nine initial markets, including the UK. The immersive shopping experience is powered by Perfect Corp.’s award-winning technology, allowing customers to experiment with various beauty products virtually to find their perfect product match.

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Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products (Photo: Business Wire)

Virtual Try-On Experience Supports Avon's 'Open Up & Grow' Strategy with Enhanced Shopping

Initially launching in the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey, the virtual try-on experience provides Avon shoppers with an interactive and personalised shopping experience. Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are able to instantly try on products via their mobile camera or webcam on desktop, seeing products come to life with hyper-realistic results. Avon reps are also able to offer their customers an enhanced high-touch shopping experience. In the UK, the VTO experience will be available for over 400 products, across Avon’s collection of lip, eye, and face makeup.

“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience.” Says Alex Long, Head of Omnichannel Global Marketing at Avon, “We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”

Cutting-Edge Sustainable AR Beauty Tech Enhances the Avon Consumer Journey

Perfect Corp.’s true-to-life AR try-on utilizes patented AgileFace technology to automatically identify users’ unique facial features, such as eye and eyebrow shapes, to deliver the most realistic virtual try-on experience.

Integrating Perfect Corp.’s precise VTO solution will allow Avon to offer its shoppers and Reps a hyper-realistic virtual beauty experience. VTO experiences are proven to increase customer purchasing confidence as well as digital engagement by allowing shoppers to try on products instantly and seamlessly through a digital platform. As no physical product is used, virtual try-on also provides a sustainable and hygienic beauty testing experience, which is top of mind for many consumers with increased concerns around product waste and sustainability.