Wayfair Announces Strong Five-Day Peak Holiday Shopping Period

Wayfair Inc. (NYSE:W), one of the world’s largest destinations for the home, today announced strong results for the five-day peak holiday shopping period between Thanksgiving and Cyber Monday, including a low single digit sales increase in the U.S. compared to the same time period in 2021. Customers turned to Wayfair throughout November for their home needs in response to a robust offering, including in-stock availability, speed of delivery, and price value. Wayfair has ongoing, exciting seasonal savings through the end of the year, including 12 Days of Markdowns and its End of Year Clearance, as well as Flash Deal Friday events throughout December.

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Consumers shopped for every room of the home this holiday season (Photo: Business Wire)

“As we continue to drive customer and supplier loyalty, this important five-day shopping period was a success, and we are excited to see order growth improving as prices get sharper,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “In fact, leading up to Cyber Five, our November year-over-year revenue trends strengthened relative to the down 10 percent quarter-to-date update we shared on our recent conference call, with the Cyber Five period itself comping flat for the company.”

Black Friday was the biggest sales day. In addition, repeat customers accounted for 73 percent of holiday orders for the five-day period, and hundreds of thousands of new customers ordered from Wayfair for the first time.

Shah continued, "We know our customers are being more discerning right now, and we’ve been focused on partnering with our suppliers to exceed their expectations. With the pandemic period's acute scarcity of goods behind us, the strength of our platform model is again showing through in great value, strong selection, and fast delivery. We’re confident that our reinvigorated customer offering - in combination with our robust and ongoing efforts around cost control - position Wayfair to succeed in any environment.”

During the five-day period, consumers shopped for every room in the home, taking advantage of incredible deals to invest in new furniture and decor, stock up on home essentials, and ready their homes for a return to bigger holiday celebrations. Customers enjoyed Wayfair’s exceptional service, specialized expertise and fast, seamless delivery.