Nexstar Media Names Michael Strober as Chief Revenue Officer

Nexstar Media Group, Inc. (NASDAQ: NXST) today announced the appointment of innovative and experienced sales and advertising executive Michael Strober as Executive Vice President and Chief Revenue Officer, responsible for leading the reimagination and execution of a new advertising sales and go-to-market strategy for the Company. As Nexstar’s diversified media portfolio has evolved into a powerful combination of national brands and reach, with the largest local broadcast station group capable of engaging local and national audiences at scale, this newly created position will enable the Company to effectively leverage its sales efforts across its linear, digital, mobile and streaming platforms to deliver new levels of revenue growth. Mr. Strober will report to Nexstar’s Chairman and Chief Executive Officer, Perry Sook, and begin his new duties January 2, 2023.

A recognized business leader with more than 25 years of experience in advertising sales, client strategy, business transformation and thought leadership, Mr. Strober has been a force in driving advertising innovation and building next-generation portfolio capabilities throughout his career. Since 2019, he has served as founder and president of Topwater Advisory Group, a strategic consultancy focused on digital transformation for several of the industry’s top media and advertising technology companies. Mr. Strober specializes in helping companies navigate the changing advertising marketplace through a focus on ad tech, data strategy, operational alignment, organizational design, product marketing and revenue management.

“With the successful acquisitions of Tribune Media, Media General, The Hill, Best Reviews, and The CW Network, and the launch of our cable news network, NewsNation, Nexstar has become an inimitable diversified media company, offering both nationwide reach and unparalleled local activation to advertisers,” said Mr. Sook. “Reimagining our sales strategy, our team of 1,500 sales personnel, and the management of our 40,000 advertiser relationships, will better align our sales efforts with the company we are today, delivering next-generation, data-driven advertising solutions and greater value for our clients, with best-in-class sales technology making it easier for them to do business with us across all of our platforms. Michael has led this type of sweeping change before, consulting with media clients on a variety of reinvention projects. His unique experience as an industry practitioner, paired with his role as a strategic advisor, makes Michael the perfect choice to lead the transformation of Nexstar’s sales efforts.”