Reed’s, Inc. Appoints Chris Burleson as Chief Commercial Officer

NORWALK, Conn., Feb. 06, 2023 (GLOBE NEWSWIRE) -- Reed’s Inc. (NASDAQ: REED) (“Reed’s” or the “Company”), owner of the nation’s leading portfolio of handcrafted, natural ginger beverages, announces the appointment of Christopher Burleson as Chief Commercial Officer. Joining the Company’s executive leadership, Burleson brings over 15 years of progressive sales leadership experience to Reed’s.

As Chief Commercial Officer, Burleson will lead the sales organization as well as partner with the operations department to streamline supply chain and cost reductions initiatives. He will also focus on strategic partnerships and growth opportunities leveraging his financial experience enhancing profit targets.

Throughout his career, Burleson successfully developed and executed sales strategies in the emerging beverage space. He has a track record of leading teams to drive results in dynamic retail landscapes while functioning as a cross-departmental leader. Burleson was formerly the Vice President of Sales, US-Retail at Fever-Tree Drinks, Plc, where he was responsible for the creation, implementation and execution of its retail strategy for the U.S. He grew their account base by over 100,000 new points of distribution and increased velocity per outlet in new and existing retailers.

“Chris’ energy and experience leading sales teams will be a catalyst to our continued expansion,” said Norman E. Snyder, Chief Executive Officer at Reed’s. “I have known Chris for over 10 years and witnessed his development and growth. He knows Reed’s and the category very well. We are confident Chris’ experience and leadership will take us to the next level.”

“I’m excited to join Reed’s and help drive this portfolio of storied, premium brands across new and existing channels,” said Burleson. “I am a long-time purchaser of Reed’s products, and, as a former competitor, I know there is significant opportunity to expand our customer base, reach new consumers and generate profitable growth.”

In addition to Fever-Tree Drinks, Plc, Chris was the Chief Commercial Officer for Kin Euphorics, a start-up beverage company where he oversaw distribution implementation and product commercialization. He previously worked in various sales roles at Voss Water of Norway, Pop Water, Inc., and Jones Soda. 

For more information about Reed's, Inc., please visit the Company's website at: http://www.drinkreeds.com or call 800-99-REEDS. Follow Reed's on Twitter, Instagram, and Facebook (@drinkreeds).