Planting Hope Achieves New Distribution in 4,581 Retail Locations Across the United States with RightRice(R) Veggie Rice

• A leading US pharmacy retailer is adding two flavors of RightRice^® to the Grocery section
• This growth adds 4,581 retail doors and 8,807 additional Total Distribution Points ("TDP"), increasing retail doors by 45% and TDP by 15% for Planting Hope products

CHICAGO, IL and VANCOUVER, BC / ACCESSWIRE / February 7, 2023­­­­­­ / The Planting Hope Company Inc. (TSXV:MYLK)(OTCQB:MYLKF)(FRA:J94) ("Planting Hope" or the "Company"), a plant-based food and beverage company focused on producing the world's most nutritious and planet-friendly products, is pleased to announce that RightRice^® is being added to the assortments at 4,581 retail locations of a leading US pharmacy. The two flavors of RightRice^® being added, bestselling Spanish and Garlic Herb, will result in 8,807 additional Total Distribution Points ("TDP") for the Company, increasing store locations by 45% and TDP by 15%. With this expanded distribution, Planting Hope products will now be available in more than 15,000 retail locations and 70,000 TDP.

"We are thrilled to be entering the retail pharmacy channel with RightRice^® Veggie Rice," said Julia Stamberger, CEO and Co-Founder. "RightRice^® is high in complete protein and dietary fiber with a low glycemic index - a perfect addition for wellness-conscious consumers. RightRice^® is exceptionally simple to prepare (just add boiling water!), making it a convenient and effective solution for customers who want easy options for healthier eating."

The RightRice^® SKUs will start to appear across the United States in the new distribution by the end of Q1 2023.

About RightRice^®
RightRice^® is a vegetable-based, protein-rich, lower carbohydrate alternative to white rice that's packed with fiber and complete plant-based protein. RightRice^® is the first of its kind: a shelf-stable grain that's 90% vegetables (lentils, chickpeas, green peas), and delivers on taste, functionality, and nutrition. With more than 11g of complete protein and 6g of fiber per 50g serving, RightRice^® provides almost four times the protein and 40% fewer net carbohydrates than traditional white rice, plus it can be prepared in 12 minutes. RightRice^® is available in Original (unflavored) and pre-seasoned flavor varieties, including Garlic Herb, Spanish, and Cilantro Lime. RightRice^® Risotto provides a protein-rich, easy-to-cook alternative to traditional risotto. All RightRice^® products are made using real herbs and spices. They are plant-based, non-GMO verified, gluten-free certified, and Kosher certified. RightRice^® products are currently sold in more than 8,500 doors in leading retailers across North America, including Whole Foods Market, Wegman's, Kroger, Sprouts, and Publix, and in Canada can be found at Walmart stores. RightRice^® is ideal for foodservice applications, and is featured on restaurant menus, including CAVA locations nationwide. RightRice^® has received awards and acclaim since its launch in 2019, including People Magazine's Best Plant-Based Food Award, NOSH's Best New Product, and Sunset Magazine's 2021 Pantry Award, in addition to being highlighted as the Best Alt Grain Grocery Store Swap by goop. RightRice^® Risotto was awarded Best Sauce/Store Cupboard Product in FoodBev's 2021 World Plant-Based Taste Awards and received the 2021 Eco Excellence Award for Best Gluten Free Product, in addition to being chosen as a 2021 Editors' Pick for Best New Product by Progressive Grocer.