Accenture and Adobe Unlock Content Supply Chain Value to Help Enterprise Brands Cut Costs, Increase Efficiencies and Drive Growth

Accenture (NYSE: ACN) and Adobe (Nasdaq: ADBE) are collaborating to help enterprise marketers unlock the value of their content supply chains. The companies have developed new services that help marketers more effectively create and deliver content using Adobe’s integrated Content Supply Chain solution, fueling personalized customer experiences at scale.

Launched at Adobe Summit 2023, the collaboration combines Accenture’s experience in process improvement, change management and marketing with Adobe’s comprehensive set of creative and experience applications and integrations to assess the content landscape and identify areas ripe for optimization. By embracing data to uncover new efficiencies and ways of working, marketing organizations can cut costs, while driving creative and financial growth.

With rapidly evolving customer preferences and the exploding number of channels, markets and formats, marketers are increasingly challenged to efficiently produce personalized, dynamic and optimized content that brings their brands to life. According to Accenture research, 95% of global leaders believe their customers are changing faster than their businesses. Together, Accenture and Adobe will help marketers transform their approach to content to be more agile amid uncertainty and remain relevant.

“With the growing velocity of content production comes the need to identity the right content, format and channel for each asset to deliver engaging customer experiences that drive real business impact,” said Jim LaLonde, Accenture, Adobe Business Group lead. “Leveraging Adobe technology and Accenture services, our new services bring together the people, tools and workstreams needed for our clients to effectively plan, create, manage and deliver content across industries and around the globe.”

Justin Merickel, vice president, Business Development and Partners, Adobe, said, “Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains that deliver the quantity and variety of effective, personalized content customers now expect. With content demand expected to grow five times over the next two years, Adobe and Accenture will help marketers transform the content supply chain to drive measurable business outcomes.”