Planting Hope's RightRice(R) Sponsors Whole Foods Market's Whole Planet Foundation Fundraising Event for Women Entrepreneurs at SXSW Music Festival

• RightRice^® Veggie Rice sponsored the Whole Planet Foundation official South by Southwest^® ("SXSW") event on March 17^th at Whole Foods Market headquarters in Austin, Texas, featuring performances by Jessica Carter Altman, Canadian breakout artist TALK, Balming Tiger, Nappy Roots, and other leading musicians
• A Whole Foods Market not-for-profit, the Whole Planet Foundation, funds microcredit loans to entrepreneurs in impoverished areas, predominantly women
• The event raised more than $30,000 to support Whole Planet Foundation programming, a sum representing as many as 250 impactful microloans that will fund income-generating opportunities for more than 1,000 entrepreneurs and their family members
• RightRice^® joined other leading Whole Foods Market brand partners invited to participate in the event, including Bitchin' Sauce, KeVita, Andalou Naturals, Mineral Fusion, EVOLVE Plant-Based Protein, Gimme Seaweed, MaryRuth's Organics, Nova Naturals, nutpods, ORIGIN Spring Water, and RXBAR

CHICAGO, IL and VANCOUVER, BC / ACCESSWIRE / March 23, 2023 / The Planting Hope Company Inc. (TSXV:MYLK)(OTCQB:MYLKF)(FRA:J94) ("Planting Hope" or the "Company"), a plant-based food and beverage company focused on producing the world's most nutritious and planet-friendly products, is proud to announce that Planting Hope brand RightRice^® Veggie Rice sponsored the official SXSW event benefitting Whole Foods Market's not-for-profit, Whole Planet Foundation, at Whole Foods Market's global headquarters in Austin, Texas on March 17^th. Whole Planet Foundation is dedicated to poverty alleviation through microcredit loans around the world, where Whole Foods Market sources products. Billed a ‘soul-nourishing convergence of music, technology, health-conscious gastronomy, connectivity, and social engagement', the Whole Planet Foundation official SXSW event featured artists, brands, and innovators converging to support an impactful cause. This included a full showcase lineup of musicians performing as part of the SXSW music festival, as well as sampling by selected leading food and beverage brand partners who retail their products in select Whole Foods Market stores.