PGT Innovations unveils rebrand for its hallmark PGT Custom Windows and Doors brand

PGT Innovations (NYSE: PGTI), a national leader in the premium window, door, and garage door industry, unveiled today new branding for its PGT Custom Windows and Doors brand, evolving the iconic brand of impact resistant windows and doors.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230501005356/en/

John Cannon Homes, Adelaide model, Sarasota FL, WGA SGD770 Sliding Glass Door (Photo: Business Wire)

PGT Custom Windows and Doors, the flagship window and door brand of PGT Innovations, initially launched in 1987 and has undergone minor logo design shifts and brand positioning growth during its 36-year lifetime. This next step in the evolution of the brand, however, brings a new look and tagline that lay the foundation for an expanded position in the marketplace – repositioning it for future growth opportunities.

With the rebrand, PGT Custom Windows and Doors is transitioning from being primarily focused on providing hurricane protection through its impact-resistant products to now being the unmatched leader in high-performance glass technology for windows and doors, expanding its positioning to allow specialized products for energy efficiency, sound reduction, and security to be introduced.

Introducing a new mantra and tagline

The new mantra of “the freedom to live where and how you want” reflects that PGT products are much more than hurricane protection. They are everyday necessities in that they provide unmatched advantages to lifestyle experiences, giving customers peace of mind and control to live wherever and however they choose, whether it is a coastal waterfront or urban location. The statement also supports the brand’s expansion from being the “nation’s number one impact resistant brand” to being “America’s authority in high-performance laminate glass for the fenestration industry.”

“Since its inception, PGT Innovations has been dedicated to providing solutions that revolutionize the way people live,” stated Jeff Jackson, President and CEO of PGT Innovations. “This rebrand elevates PGT Custom Windows and Doors to a new level of alignment with PGTI’s focus by empowering people to live life on their own terms, wherever they choose to call home. The new PGT Custom Windows and Doors branding is also a demonstration of our commitment to continuous innovation and transformation in order to lead the industry and improve people’s lives. We are excited for the industry and consumers to experience the expansion of our hallmark brand and to shape the future of the industry with this exciting new chapter of PGT Custom Windows and Doors.”