The 3 Business Pillars to Creating an Inclusive, Sustainable Future

NORTHAMPTON, MA / ACCESSWIRE / May 24, 2023 / GoDaddy

Foto: Accesswire

Photo: GoDaddy CEO Aman Bhutani celebrates signing the CEO Action for Diversity & Inclusion pledge with GoDaddy employee resource group members.

Originally published on Entrepreneur

BY ENTREPRENEUR PARTNER STUDIO STAFF

These days, business leaders are thinking about a lot more than generating revenue. They gauge success not only by profits but also by the culture within their business and its impact on the community.

This is where topics like inclusivity and sustainability take precedence. For many companies, inclusivity is about ensuring opportunity and empowerment are accessible to all employees. Meanwhile, sustainability efforts help ensure that what enables everyone to live well and succeed lasts for the long haul.

"Inclusivity and sustainability must be prioritized together when we want to create and sustain change for our employees, customers, and communities," explains Kristy Lilas, Vice President of Diversity, Inclusion, and Belonging at GoDaddy, the company that helps entrepreneurs thrive.

GoDaddy recently released its 2022 Sustainability Report, highlighting the progress the company made toward inclusivity, sustainability, and much more.

"Organizations have a responsibility to make their employees feel empowered and supported, which is not only paramount to creating an inclusive culture, but also a necessary ingredient to drive innovation and develop the best products and services for customers," Lilas says. "For these reasons, at GoDaddy, we prioritize inclusivity and sustainability together as they are both at the core of our mission to make opportunity more inclusive for all, no matter a person's identity, background or circumstance."

Here are the three business pillars GoDaddy identified as most critical to creating an inclusive, sustainable future-and tips for how you can do the same at your organization or business.

1. Customers

GoDaddy aims to do more than just offer domain registry, website hosting, and commerce solutions. It positions itself as a company that "empowers entrepreneurs everywhere, making opportunity more inclusive for all." In its 2022 Sustainability Report, GoDaddy says it believes that "inclusive entrepreneurship helps fuel local economies globally, increases generational wealth, decreases wealth gaps, and ultimately improves lives."

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