Abbott, Real Madrid and the Real Madrid Foundation Band Together To ‘Beat Malnutrition’ Globally Through New Campaign - Seite 2
Abbott and the Real Madrid Foundation will also host the first-ever 'Run to Beat Malnutrition' 5K and 10K races in Madrid on Saturday, June 3, where participants will run at Real Madrid's training facilities to raise awareness for the cause. All proceeds from the race will go to fund malnutrition education and screening at global Real Madrid Foundation Social Sports Schools. Additionally, Abbott will host a virtual edition of the race through the Abbott World Marathon Majors Global Run Club, a virtual community for marathon runners, to extend the reach of the event and its important message to a global audience. For every runner who participates in the virtual race, Abbott will donate $5 to the Real Madrid Foundation to help fight malnutrition.
Abbott also launched the website BeatMalnutrition.com featuring key resources on childhood malnutrition and information about the 'Beat Malnutrition' campaign.
Teaming Up to Beat Malnutrition
Malnutrition affects 1 in 3 people of all ages, all countries and all socioeconomic classes. Of those2:
- 149 million children around the world under age five are estimated to be below a healthy height for their age (stunting)
- 45 million children under age five are below a healthy weight for their height (wasting)
- 39 million children aged five and younger are above a healthy weight for their height (overweight)
Under the Abbott Center for Malnutrition Solutions - a collaboration between the company and external partners focused on reducing malnutrition globally - Abbott works with the Real Madrid Foundation Social Sports Schools to support at-risk children around the world reach their goal of a healthier life. Activities between the groups include:
- Implementing a health and nutrition curriculum called Future Well Kids, created by the Abbott Fund and Discovery Education, that's delivered more than 16,000 hours of education to children in nine countries (U.S., U.K., Brazil, Colombia, India, Israel, Kenya, Mexico, Philippines), and teaches them about the relationship between diet and chronic illnesses, such as diabetes and cardiovascular disease.
- Training Real Madrid Foundation coaches to use the MUAC z-score tape to help families learn their child's nutritional status, which is an important step on the path to prevention. By using the tape, parents, teachers, and coaches are empowered to identify children at risk and help connect them to healthcare professionals and resources to get appropriate support. Abbott has launched its nutrition screening program in Mexico, India, and the U.S., with the goal of screening more than 2,500 children in nine countries by the end of the program's first year.
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The Abbott Center for Malnutrition Solutions and Real Madrid partnership support Abbott's goal of transforming care for malnutrition and improving the lives of 3 billion people per year by the decade's end.