Budweiser Global Celebrates 2023 FIFA Women’s World Cup with the Return of #BringHomeTheBud - Seite 2

In addition to sponsoring the FIFA Women’s World Cup 2023 tournament, AB InBev and Budweiser have a long and proud history of supporting individual women's National football teams around the world including the U.S., Colombia and UK National teams.

#BringHomeTheBud is the second iteration of the viral campaign that first debuted during the men’s 2022 FIFA World Cup in Qatar that drove unprecedented business success, including doubled product sales globally during the month-long tournament, increased brand awareness and solidified Budweiser’s role at the intersection of sports and culture. Fans can watch Lionel Messi introduce the campaign in “The World is Yours to Take” film on Budweiser’s YouTube channel on July 10^th.

Production Details

“The World is Yours to Take” film was developed and produced by Wieden+Kennedy in collaboration with FIFA.

About AB InBev and Budweiser

AB InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser, Corona and Stella Artois; multi-country brands Beck’s, Hoegaarden, Leffe and Michelob ULTRA; and local champions such as Aguila, Antarctica, Bud Light, Brahma, Cass, Castle, Castle Lite, Cristal, Harbin, Jupiler, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 167,000 colleagues based in nearly 50 countries worldwide. For 2022, AB InBev’s reported revenue was 57.8 billion USD (excluding JVs and associates).