Atlas Global Brands Debuts Brand Partnership with Snoop Dogg D*gg lbs to Launch in Israel This Summer

• First shipment of D*gg lbs (pronounced “dog pounds”) from the Company’s EU GMP facility in Chatham, Ontario has arrived in Israel
• Two new SKUs of D*gg lbs are now available for retailers to purchase through Ontario Cannabis Stores (“OCS”)
• Up to six additional SKUs are expected to follow in August for retailers to purchase D*gg lbs through the OCS
  
  

CHATHAM, ONTARIO and TEL-AVIV, ISRAEL, July 26, 2023 (GLOBE NEWSWIRE) -- Atlas Global Brands Inc. (“Atlas Global” or the “Company”) (CSE: ATL), a cannabis company with expertise across the value chain, announced today its first shipment of the Company’s latest brand, D*gg lbs a collaboration with world-renowned entertainer, Calvin Broadus Jr. a.k.a Snoop Dogg (“Snoop Dogg”) has arrived in Israel. Furthermore, the Company is pleased to announce that two D*gg lbs SKUs are now available for retailers to purchase through the OCS, with up to six additional SKUs scheduled to be available next month.

First Shipment of D*gg lbs Has Arrived in Israel

In February 2023, the Company entered into an exclusive licensing agreement with Snoop Dogg, granting Atlas use of the artist's name, image, logos, trademarks, and other authorized intellectual property to create, package, manufacture, distribute, sell, advertise, promote, and market a diverse range of cannabis products (“Products”).

On July 21, 2023, the Company’s first shipment of D*gg lbs from its Chatham, Ontario arrived in Israel and is expected to be packaged and available to pharmacies and patients in Israel in late August. Three new SKUs for this product are scheduled to be available for patients in Israel next month.

The D*gg lbs brand has sparked considerable interest in Israel and is anticipated to be eagerly embraced by patients upon its arrival. All flower is indoor-grown, hang-dried, and hand trimmed.

The collaboration between Snoop Dogg and Atlas Global extends beyond mere product offerings. The shared vision is cultivating a vibrant community and fostering meaningful connections with cannabis enthusiasts through education, advocacy, and interactive experiences. This includes organizing events, promoting responsible consumption, and supporting initiatives that contribute to the overall well-being and positive growth of the cannabis industry.