United Natural Foods and Crisp Unveil New Platform Giving Consumer Packaged Goods Companies Enhanced Access to Retail Insights - Seite 2

“Kraft Heinz is committed to building a single data hub to power digital transformation initiatives and use a single source of truth for the analytics that power our daily decisions,” explained Stefanie McNansky, Customer Vice President-UNFI at Kraft Heinz. “UNFI Insights, powered by Crisp, should help us drive category growth by accessing category-level data and pushing the latest available distribution and sales data directly into our Snowflake cloud data platform. Having easy access to this data throughout our organization is also expected to reduce out-of-stocks, benefitting our retail partners while creating a better experience for our consumers.”

UNFI Insights is expected to enable suppliers to better manage their supply chain, through on-hand inventory dashboards, to avoid out-of-stocks. Additionally, since reducing food waste is a core value to both UNFI and Crisp, a significant effort was made to provide an actionable spoilage dashboard to monitor short-dated inventory, which should help brands identify which products are nearing their expiration date.

“With hundreds of joint customers, the UNFI and Crisp strategic partnership enables both natural and conventional brands to collaborate more effectively with UNFI and their retail partners,” said Are Traasdahl, CEO and Founder, Crisp. “By removing data silos, data becomes more actionable, which should lead to brands increasing profitability while reducing food waste. We applaud UNFI’s leadership in facilitating data access and their commitment to supplier success.”

CPG brands interested in learning more about UNFI Insights, Powered by Crisp, should access a webinar available at: https://www.gocrisp.com/unfi-insights-webinar.

About UNFI

UNFI is North America's premier grocery wholesaler delivering the widest variety of fresh, branded, and owned brand products to more than 30,000 locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, ecommerce providers, and food service customers. UNFI also provides a broad range of value-added services and segmented marketing expertise, including proprietary technology, data, market insights, and shelf management to help customers and suppliers build their businesses and brands. As the largest full-service grocery partner in North America, UNFI is committed to building a food system that is better for all and is uniquely positioned to deliver great food, more choices, and fresh thinking to customers. To learn more about how UNFI is Fueling the Future of Food, visit www.unfi.com.