Self-Defense Products Specialist Byrna Technologies Establishes Itself as an Innovator in the Less Lethal Weapons Space - Seite 2

Ganz continued: “In many of our cities crime is on the rise, so police departments are increasingly called upon to deploy force to maintain the peace. Unfortunately, at the same time, accusations of police brutality have skyrocketed due to a number of high-profile police shootings. This can lead officers to hesitate when faced with a potentially deadly threat, potentially putting the life of the officer or the lives of innocent bystanders at risk. Our products offer a solution to this tension because with the Byrna launchers there should not be fatal mistakes.”

The Company recently has run up against bans on advertising or promoting weapons on social media platforms that are applied blindly to less lethal tools for self-defense, like the Byrna launchers, and other weapons, including firearms. As the Company works on new marketing strategies to overcome these challenges, Ganz remains committed to its mission to provide civilians, law enforcement officers, and security professionals with a safe, reliable and effective alternative to traditional firearms to protect themselves, their families and their communities without the need to resort to deadly force.

“We need to educate the public that there are safe, effective, and reliable alternatives to lethal force,” Ganz explained. “I am convinced we have only started to scratch the surface of the market. Most gun owners don’t know they have options, much less that our products exist. When they have an opportunity to try a Byrna launcher and learn about its effectiveness, many become customers. And whenever someone is carrying a less-lethal weapon rather than a firearm, we are potentially saving a life.” 

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