TELUS International Launches Fuel iX to Drive AI-fueled Intelligent Experiences for Brands and Their Customers

TELUS International (NYSE and TSX: TIXT), a leading digital customer experience (CX) innovator that designs, builds and delivers next-generation solutions, including artificial intelligence (AI) and content moderation, for global and disruptive brands, today announced the launch of Fuel iX, the company’s enhanced solution backed by the power of generative AI (GenAI) to deliver end-to-end CX innovation and AI-fueled intelligent experiences (iX). With Fuel iX, TELUS International helps global clients meet critical CX business needs faster, and more strategically, than ever before.

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TELUS International Launches Fuel iX to Drive AI-fueled Intelligent Experiences for Brands and Their Customers (Graphic: Business Wire)

TELUS International’s comprehensive suite of innovative services combine digital consulting, data services and analytics, web and mobile application development, and an AI-fueled platform. The solution helps companies overcome disjointed data and organization silos, and ensures that AI is embedded in the functionality of day-to-day CX operations and workflows so that companies adopt it, employees use it, and customers benefit from it.

“Since our company's inception, we have been committed to driving value for our clients by helping them grow revenue, take costs and risks out of their business and serve and exceed the expectations of their customers more effectively by evolving, advancing and enhancing our capabilities to incorporate leading-edge technologies,” said Jeff Puritt, President and CEO, TELUS International. “Fuel iX is in many ways, a culmination of our team’s significant efforts over the years to position ourselves to offer a complete, end-to-end CX journey, fueled by GenAI.”

According to Deloitte, nearly two-thirds (62%) of contact centers are delivering disjointed CX across communications channels. Additionally, 34% of customers, according to the Call Centre Management Association, are most frustrated when passed to another representative during a contact or call. Fuel iX ameliorates these challenges by providing brands with end-to-end support, from consultation on strategy and roadmaps, to building the full platform and data layer, to operating a cohesive, differentiated solution to delight their end users. These integrated services address the bottleneck many companies endure in gathering accurate, high-quality datasets and accelerates the pace of proof of concept to production, all within secure, sovereign instances where client data is protected and private. Fuel iX leads brands along this path, all guided by TELUS International’s “humanity-in-the-loop approach,” leveraging reinforcement learning through human feedback to suppress data inaccuracies and bias.