Lulus' First Bridal Boutique Opens Doors on Melrose Ave. - Seite 2

Lulus on Melrose is specifically designed to make wedding occasion shopping easy – in addition to the bridal boutique, brides and their entourage can shop for festive bachelorette and wedding guest options in the designated “Party Shop.” From her engagement, to her bachelorette, to getting ready on her big day and walking down the aisle, Lulus has something for every occasion.

Designed Like a Dream

The bridal boutique is designed for celebration, complete with unique, social-ready vignettes, complimentary non-alcoholic beverages and attentive customer service. Dreamy fabric-draping, pearl adornments and sumptuous velvet tufts set the scene for a memorable appointment. The focal point of the bridal boutique is a 3D seashell-inspired photo backdrop designed by artist and set designer Romain Goudinoux and exclusive to Lulus on Melrose, offering an enchanting and unforgettable photo moment just for bridal.

First to Melrose

While the bridal boutique features a condensed edit compared to Lulus’ vast online selection, three all-new bridal gowns will be available first exclusively at Lulus on Melrose at launch. Available at price points ranging from $99 to $268, the first to Melrose edit features timelessly sophisticated and flattering bridal gowns. The new “Your Sweetie White Tie-Strap Column Maxi Dress” ($99.00 USD), the “Ethereal Perfection White Organza Embroidered Bustier Maxi Dress” ($138.00 USD), and “Infinite Adoration Ivory Beaded Embroidered Lace Maxi Dress” ($268.00 USD), will be available in-store. Extended sizing for select dresses will also be available in-store.

Open House Bridal Event and 100 Dresses For 100 Brides Giveaway

To celebrate the opening of the bridal boutique, Lulus is hosting an open house bridal event on Saturday, February 10, 2024, from 11 a.m. - 3 p.m. PT. The event kicks off with Lulus’ biggest dress giveaway yet. The first 100 brides who come to the bridal boutique on February 10 will receive a free Lulus’ wedding dress, which they can pick from select styles. Additional details on the 100 Dresses for 100 Brides giveaway are available here. Throughout the day, shoppers can experience the new bridal space and celebrate with festive decor, treats from Flouring, drinks, and special on-site hair activations, as well as nail activations by Olive & June. As part of the 100 dresses giveaway, the first 100 brides will also receive an all-new instant mani kit from Olive & June’s wedding collection, which debuts on February 1.