Yoshitsu Co., Ltd. Issues 2024 Chairman’s Letter to Shareholders Highlighting Recent Accomplishments and Outlook for 2024 - Seite 2

Brand Expansion in the United States

Our primary focus in 2024 will be on brand expansion, particularly in the United States. We plan to open more flagship stores, offering an unparalleled shopping experience that showcases the essence of our brand.

Building on our successful launches in 2023, we plan to inaugurate more direct-sale stores in key cities including New York, Boston, Las Vegas, and Los Angeles. The move is a critical step in our global expansion strategy. We expect these stores to not only serve as retail outlets but also as cultural ambassadors of the unique value and exceptional quality that Yoshitsu represents. We hope the flourishing of our direct-sale model will develop deeper customer connections and enhance our brand awareness in the local market.

Strategic Collaborations

In line with our vision to weave our brand into the global fabric, we plan to fortify our alliances with renowned enterprises in 2024 to reinforce our sales network and catapult our brand to new heights. The coordinated forces are expected to amplify our market presence and enhance our brand influence worldwide, stocking up our resources to tap into new markets.

A Message from the Heart

I would like to extend my heartfelt gratitude to you, our shareholders, for your unwavering support and confidence in us. Your trust is the cornerstone of our success and the fuel that drives us forward.

As we embark on this exciting journey in 2024, I am confident that with our focus on strategic initiatives, dedication to innovation, and commitment to excellence, Yoshitsu is positioned well to reach new heights and achieve unprecedented success.

I invite you to join us in this journey of growth and transformation. Let us craft a future that is not only profitable but also purposeful.

Sincerely,
Mei Kanayama
Principal Executive Officer
Yoshitsu Co., Ltd

About Yoshitsu Co., Ltd

Headquartered in Tokyo, Japan, Yoshitsu Co., Ltd is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, as well as other products in Hong Kong, mainland China, Japan, North America, and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), luxury products (including branded watches, perfume, handbags, clothes, and jewelry), electronic products (including entertainment gaming products), and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company's website at https://www.ystbek.co.jp/irlibrary/.