FranklinCovey Launches New State of the Art Sales Training Solution, Helping Clients Succeed

Strikingly Different Selling - Seite 2

Sales leaders and teams will be able to overcome the following challenges:

• Sales results are unpredictable.
• Salespeople are missing their numbers, and the ramp-up process for new salespeople is slow.
• Previous sales training efforts haven’t yielded long-term results.
• Sales leaders aren’t equipped to successfully lead their team.

The benefits of the solution include the ability to: achieve predictable sales results, improve sales performance, decrease ramp-up time for new hires, increase customer satisfaction, and build engaging and inspired sales leaders. It includes four six-week modules:

Helping Clients Succeed: Strikingly Different Selling for Sales Leadership (Leaders): Inspire, coach, and develop team members to higher performance.

• Conduct current state team assessment using the skill/will matrix.
• Hold effective 1-on-1 coaching sessions.
• Create a culture of coaching using best practice methods.
• Learn how to turn sporadic performance into a system of consistent predictable results.

Helping Clients Succeed: Engage Customers (Leaders and Teams): Be more relevant, distinct, and memorable than the competition.

• Capture the customer’s attention and create a value proposition that aligns with their needs.
• Create high-quality call plans that address the customer’s needs.
• Define “Why Us” differentiators.
• Prioritize and optimize accounts and opportunities.

Helping Clients Succeed: Advance Decisions (Leaders and Teams): Lead customers through their buying journey with high-trust and credibility.

• Move off the solution during customer interactions and strategically structure the conversations.
• Identify buying signals and overcome objections.
• Navigate the decision process to yield higher impact and few pushes.
• Present compelling customer proposals.

Helping Clients Succeed: Negotiate Win-Win (Leaders and Teams): Drive a win-win result, leading to higher margins and satisfied customers.

• Effectively anchor during a customer negotiation
• Create quality negotiation plans to yield win-win results.
• Recognize and address customer pushbacks and objections.
• Effectively exchange value and gain win-win agreements during customer negotiations.

Randy Illig, FranklinCovey Global Practice Leader, Sales Performance and Forbes contributor, said, “Your organization will be the only choice for your clients to select as you and your salesforce employ the principles and practices contained in our Helping Clients Succeed: Strikingly Different Selling sales solution. As you maintain a maniacal focus on selling and then servicing your clients in a way that helps them to not only meet but exceed their goals, you will become their close, trusted, long-term partner.”