Hello Sunshine and iHeartPodcasts Join Forces to Launch New Daily Podcast “The Bright Side”

In celebration of International Women’s Day, Hello Sunshine, a part of Candle Media, and iHeartPodcasts, the No. 1 podcast publisher according to Podtrac, announced today they have teamed up to launch “The Bright Side” – an innovative, new, female-led audio project that will inspire listeners and add joy to their morning routines. Debuting March 25, “The Bright Side” is co-hosted by journalist, TV host and podcaster, Danielle Robay and Emmy-nominated journalist, host, and producer, Simone Boyce who will deliver a daily morning show-style podcast created to inspire, educate and empower women as they tackle life each day. This new format will bring the Hello Sunshine community together for a daily dose of entertainment, culture, wellness, fashion, books and more. The announcement was made today during a conversation at the SXSW Festival in Austin, TX.

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Reese Witherspoon will serve as executive producer on the podcast alongside Maureen Polo and Natalie Tulloch for Hello Sunshine; and Ali Perry and Conal Byrne for iHeartPodcasts.

“The Bright Side” is a funny, approachable and intimate forum that will tackle life with optimism. Committed to exploring the world through a female-centered lens, Robay and Boyce will share fresh, nuanced and playful perspectives on everything from pop culture to wellness, lifestyle and beyond. For 30 minutes each day, listeners will join the hosts as they share the bright side of life, alongside experts and celebrity guests.

“We have found that our audience makes it a point to seek out positivity in their personal and digital lives with 59% of female consumers agreeing that they want content that makes them feel joyful,” said Maureen Polo, Head of Direct-to-Consumer at Hello Sunshine. “Podcasting offers a level of thoughtful engagement you can’t really get in other media types, which is why it is such a perfect medium to launch ‘The Bright Side.’ We have been tracking the exploding podcast medium for a while – seeing new audiences, formats and genres everyday – and know that iHeartPodcasts is the best partner given its unmatched production, marketing and sales acumen at a level few others in media can deliver.”