Else Nutrition Signs a Pioneering Powder Manufacturing Agreement

Agreement expected to reduce Else’s manufacturing costs by 50% and ensure uninterrupted supply to meet growing demand

Manufacturing facility utilizes a breakthrough low-heat process to better preserve nutrient content and improve solubility and texture

VANCOUVER, British Columbia, March 11, 2024 (GLOBE NEWSWIRE) -- ELSE NUTRITION HOLDINGS INC. (BABY) (BABYF) (0YL.F) ("Else" or the "Company"), today announced signing a landmark agreement with a premier US-based powder manufacturer, which is expected to reduce the Company’s manufacturing costs by 50%, as well as secure essential powder production capacity to meet the Company’s growing demand for its toddler and kids nutritional powder products through at least the end of 2025. In addition, this production facility utilizes a breakthrough, low-heat manufacturing process designed to better preserve the powder’s nutrient content and to improve the solubility and texture of the Company’s powder products.

Hamutal Yitzhak, Co-founder & CEO of Else Nutrition, commented, “This agreement is transformative for our Company as it dramatically reduces our COGS and improves our margins, allowing us to better compete in the market. Equally important, this agreement will help ensure an adequate, consistent, and uninterrupted powder supply to support our projected growth. Specifically, we see a strong online sales uptake, while we continue to expand our retail network adding new grocery chains and superstores across the US and Canada. By growing revenues, while driving operational efficiency across our supply chain and gaining economies of scale, we are well positioned to maximize returns for our investors.”

“In addition to the economic and supply benefits of this agreement, this facility allows us to implement new processes designed to better preserve the nutritional content of our products. Traditional powder manufacturers utilize a high-heat, high-energy process, which may compromise product integrity. The new low-heat method not only better retains vital nutrients, but also enhances the solubility and texture of the powder, setting a new standard for innovation. We believe this agreement further illustrates our ongoing commitment to offering the highest quality products available in the market. As a result, Else is establishing itself as a leader in the plant powder-based nutritional products market,” concluded Ms. Yitzhak.