Dryworld and Renegade Territory Announce Partnership Ahead of World Cup

SANTA BARBARA, CA / ACCESSWIRE / March 12, 2024 / DRYWORLD Brands Inc. (OTC PINK ticker "IBGR"), a premium performance sports brand, is pleased to announce a partnership with Renegade Territory, serving as its official merchandise partner, providing Renegade's extensive ecosystem of A-list and emerging entertainers with a comprehensive suite of merchandise offerings - from complete eCommerce backend to service entertainer fan merchandise.

A key focus of the partnership ahead of the 2026 World Cup is to infuse the soccer jersey into all facets of culture and subcultures through releases with Renegade Territory artists and music partners, - creating unique merch options for fans, while fusing fashion-forward designs inspired by music, art, heritage and soccer. The jerseys will feature the D on the right chest with the Renegade Territory Crest on the left chest.

"Music is essential in an athlete's daily life. This innovative partnership with Renegade Territory puts D at the center of culture and music globally" commented DRYWORLD Co-CEO Matt Weingart, "You can't overlook the fact that entertainer fan merchandise is a massive market. In a world where sports, music, design, and pop culture intersect, this collaboration represents a perfect storm of business opportunity."

Renegade Territory is a new-era cultural and strategic agency, design studio and production company that brings together millions of global audiences at the convergence of pop culture, multicultural audiences and consumer brands.

The company currently works with more than 50 major Latin and hip-hop artists and has a network of more than 900 of the most influential multicultural TikTokers across the U.S. and Latin America.

Renegade Territory has collaborated with Bad Bunny, Rick Ross, Nicky Jam, Roc Nation, Live Nation, Sprite, Warner Music Latina, Activision Blizzard, Lobos 1707, Call of Duty, McQueen and the Violet Fog Gin, among many others.

"Renegade Territory stands as a leader in bridging music, entertainment, global multicultural audiences and consumer brands," commented Sergio Morales, CEO/Co-Founder of Renegade Territory. "The industry knows us for sparking meaningful partnerships and content -we've helped orchestrate memorable moments like Bad Bunny's electrifying performance with Jennifer Lopez, Shakira, and J Balvin at Super Bowl's LIV halftime show. We firmly believe that the global reach of DRYWORLD's worldwide merch platform will bring a unique product and experience to fans of culture through soccer, music and fashion."