Alghanim Industries Collaborates with Saudi Coffee Company to Promote Saudi Arabia's Coffee Heritage Globally - Seite 2

The Kingdom of Saudi Arabia's ambition to become a prominent player in the global coffee market is supported by significant initiatives, notably by entities like the Saudi Coffee Company. Their efforts to cultivate the southern region of Saudi Arabia aim to harvest some of the highest quality Arabica coffee available, contributing to the development of a vibrant local coffee culture and meeting the growing demand within the Kingdom.

Khalid Abu Theeb, CEO of Saudi Coffee Company, commented: "We are delighted to partner with Alghanim Industries facilitating the integration of locally produced coffee beans in global coffee blends. This partnership underpins Saudi Coffee Company's commitment to empower the private sector in the coffee industry, as well as promote Saudi-based coffee production across the region and globally. At Saudi Coffee Company and through its specialty coffee brand Jazean, we are keen to partake in sustainable coffee production processes across the full value chain; placing the Saudi coffee beans on the global stage for coffee trade."

Philippe Schaillee, CEO of Costa Coffee, said: "It is an honor to join Alghanim Industries in celebrating the opening of their 100th Costa Coffee retail store. Alghanim have some of the best Costa Coffee stores in the world - helping us create a progressive and innovative brand in Saudi Arabia, targeting younger consumers, as well as inspiring those who already know and love the Costa Coffee brand. The partnership with Saudi Coffee Company is a fantastic example of how a global brand like Costa Coffee can operate in multiple markets and regions, whilst working with local partners to celebrate and champion individual markets heritage and produce."

The majority of Alghanim Industries' food offerings at Costa Coffee are sourced from local suppliers within the Kingdom, highlighting significant collaborations with Saudi brands that are prominently featured in Costa Coffee stores. Under the strategic guidance of Alghanim Industries, Costa Coffee has experienced significant growth not only in the Kingdom but also in expanding markets, including Oman, Qatar, and Kuwait, demonstrating the brand's growing influence and commitment to the Gulf region's coffee culture.