Adobe Accelerates Data-Driven Personalization at Scale with Adobe Experience Platform Innovations - Seite 2

“At NBCUniversal, we are always looking for new ways to make our TV and streaming platforms more effective for advertisers,” said Ryan McConville, EVP, Ad Platforms & Operations, NBCUniversal Advertising & Partnerships. “One of the ways we are doing that is through increased first-party data collaboration, which helps us personalize ad messages and measure campaign results in a way that is sustainable with the deprecation of the cookie and other 3rd party signals. We’re excited to partner with the Adobe Real-Time CDP, a platform that allows us to conduct this joint effort in real time, so we gain rapid insights, activate campaigns and measure results faster and more accurately than ever before.”

Adobe Experience Platform AI Assistant

The Adobe Experience Platform AI Assistant enables brands to supercharge the productivity of experience practitioners, democratize access to extended teams and unleash new ideas. This is made possible through a simple conversational interface that can answer technical questions and will automate tasks, simulate outcomes and generate new audiences and journeys within Adobe Experience Cloud applications such as Adobe Real-Time CDP, Adobe Journey Optimizer and Adobe Customer Journey Analytics.

Adobe Experience Platform AI Assistant brings this to life with generative AI and Generative Experience Models, which captures Adobe product knowledge and insights based on an organization’s unique data, campaigns, audiences and business goals—all in a brand-safe way and with a privacy-first mindset.

Adobe Real-Time CDP Collaboration: The Next Frontier of Customer Data Management

Marketers have relied on third-party cookies to glean insights that support advertising campaigns and personalization. In a world without third-party cookies, brands need new ways to discover, reach, and measure high-value audiences. A new offering in the Adobe Real-Time CDP product portfolio, Real-Time CDP Collaboration empowers teams to make the most of their first-party data and safely collaborate with trusted partners in a privacy-centric manner. Marketers can discover and reach high-value audiences, activate campaigns and measure advertising effectiveness all without the need for third-party cookies.