illumin Appoints Simon Cairns As Chief Executive Officer - Seite 2

Sheldon Pollack, Chairman of illumin Holdings, remarked, “On behalf of our Board of Directors, I want to thank Tal for his exceptional leadership over the years and during the CEO transition process. We are thrilled that we will continue to benefit from his experience, and vision on illumin’s Board. I would also like to express how excited we are to have an executive of Simon’s caliber join us. The illumin Board recognizes that CEO succession is one our most important responsibilities and we conducted a thorough process to identify the right leader to bring illumin to the next level of its development. We have the highest confidence in Simon and look forward to working with him to create greater value for all our stakeholders.”

“I am honored to assume the CEO role for illumin and am very excited about the Company’s future as we provide marketers and advertisers a new and distinctive solution for managing the consumers’ advertising journey,” said Simon Cairns. “I would like to thank the Board and the Leadership Team for expressing their confidence in me and look forward to working with Tal, the entire Board and the senior leadership team to deliver results for our customers, our employees and our shareholders.”

About illumin
illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The Company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Disclaimer with regard to forward looking statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, illumin does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein Investor Relations Coordinator illumin Holdings Inc. 416-918-5647 [e-mail]

Babak Pedram Investor Relations – Canada Virtus Advisory Group Inc. 416-644-5081 [e-mail]

David Hanover Investor Relations – U.S. KCSA Strategic Communications 212-896-1220 [e-mail]