The Independent and BuzzFeed Sign Long-Term License and Strategic Partnership in UK & Ireland - Seite 2

As part of the deal, BuzzFeed, Inc.’s UK staff – both commercial and editorial – will move over to The Independent, with BuzzFeed, Inc. providing its world-class global content, innovative tech, and strategic support to The Independent.

The partnership will enable expanded commercial offerings and a broadened editorial footprint. E-commerce, events, audio, content syndication and licensing opportunities will be supported by significant high-yield targeted data segments as publishers and marketers move to first-party data and away from reliance on third-party cookies.

BuzzFeed UK is the home of pop culture and celebrity that is a fixture on UK red carpets and most recently behind huge viral hits such as the celebrity driven interview series, “Celebritea”.

Its diverse portfolio of UK brands includes award-winning journalism from the HuffPost UK newsroom, which is behind groundbreaking editorial series such as the millennial finance series, “At What Cost?” and daily political reporting.

Tasty UK is one of the largest digital food brands in the UK with over 30M cross-platform followers and innovative commercial partnerships, such as the Fiver Feast video series with Lidl.

Seasoned is BuzzFeed UK’s homegrown Black British identity brand that boasts the award-winning podcast, Seasoned Sessions, and a growing list of commercial partnerships.

About BuzzFeed, Inc.

BuzzFeed, Inc. is home to the best of the Internet. Across food, news, pop culture and commerce, our brands drive conversation and inspire what audiences watch, read, buy, and obsess over next. Born on the Internet in 2006, BuzzFeed, Inc. is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

Since 2015, Tasty has set the trends in digital food, known for telling original food stories, demonstrating helpful kitchen hacks, and creating viral food experiences that excite and better the future of a diverse multicultural nation of foodies. It gained rapid popularity and success through its engaging video content, designed to be short, visually appealing, and easy to follow.

About The Independent

The Independent has been at the front line of journalism since its launch in 1986, with its purpose to challenge, debate and make change happen way ahead of its time. It is the UK’s largest quality digital news brand and a top 10 news brand in the US, and was the first of the quality news brands to become fully digital (in 2016). Publishing from 12 countries and in six languages, and with a network of global correspondents, The Independent is a truly global news organisation. With a commitment to stay away from pacts with political parties, and with integrity, inclusion, innovation and independence as its guiding principles, The Independent is a dynamic, brand-safe environment for advertisers to reach a huge, loyal audience. For more information, visit independentadvertising.com and follow @IndyAdvertising on Twitter.