Quad Announces New Predictive Model of Consumer Attitudes in Health Insurance - Seite 2

“Uncovering data and trends that underpin smart marketing requires excellence in intelligence and analytics,” said Earl Potter, Senior Vice President of Media Analytics at Quad. “In this case, the specialized study we conducted turned up a truly unique way of thinking about marketing, especially for the health vertical. The deeper audience insights that are possible from Quad’s new attitudinal model are a game-changer for driving more engagement, optimizing messaging and improving cost efficiency.”

Quad’s predictive model helps health insurance companies by scoring member or prospect files to determine into which of the three attitudinal segment customers fall. For marketers, messaging and imagery can then be personalized to reflect the plan attributes most highly valued by each customer segment. Quad’s methodology can be repeated for other health subsectors.

For a summary of the report, “Tapping the Power of Consumer Attitudes,” or to request a full copy, visit this link or send an email to [e-mail].

About Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.

Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).

For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

¹ Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2024, Statista, Oct. 11, 2023.

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The Quad/Graphics Registered (A) Stock at the time of publication of the news with a raise of +1,64 % to 4,96EUR on Tradegate stock exchange (03. April 2024, 22:26 Uhr).