TechTarget Announces Launch of Priority Engine Account Intent Feeds to Help Go-to-Market Teams Identify, Engage & Convert In-Market Accounts More Effectively - Seite 2

Priority Engine Account Intent Feeds deliver a weekly stream of highly actionable account data directly into CRM and can fuel ABM platforms and other connected systems. This will enhance the workflows teams are already using with valuable intent data and increase effectiveness across several use cases:

• ABM Account Refinement: Refine ABM accounts to understand which accounts to focus on and which to deprioritize
• Account Prioritization, Greenfield Identification & Seller Insights: Prioritize in-market accounts, identify new opportunities within your target universe and equip sellers with real insights for better personalization
• Scoring & Propensity Modeling: Inform account scoring with precise purchase intent
• Programmatic & Social Advertising: Focus targeted advertising campaign and messaging for maximum response
• Building Custom ABM Segments: Construct and enhance target account segments to fuel ABM platform
• And more

TechTarget has received significant industry recognition for the strength of its intent data offerings over the last year including being named a leader in The Forrester Wave: B2B Intent Data Providers, Q2 2023, winning two 2023 CODiE Awards for Best Sales & Marketing Intelligence Solution and Best Marketing Solution and being named a leader in Quadrant Knowledge Solutions’ SPARK Matrix, Account-Based Marketing Platform, 2023.

The Company credits this continued recognition to the significant value and ROI its customers seek from and consistently achieve. Uniquely powerful both because of how they are made and how useful they are in fueling B2B tech go-to-markets, the insights available from the Priority Engine platform are only achievable because they are generated by the combination of deep original decision-support content delivered in a buying-relevant context. And TechTarget’s expansive network of 150 sites and more than 1,000 topical video channels assures the scale that more global clients have grown to depend on, all of it accessible through Priority Engine, in clients’ own systems and via TechTarget’s broad suite of marketing, sales engagement and go-to-market services.